Elliot George

Central Saint Martins
Designer, @Sightsavers

Experience-driven designer with physical product background able to think outside of norms to create strong propositions.

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Industrial Design


Muji booklet front cover Bicycles are a great bonus to city living, but they are not well domesticated. We are sold the idea of abundance of space, but the reality is very different. Dirt from a bicycle in these areas is problematic. Dirt from the wheels has to be constantly cleaned. Prototype 01 made from cardboard and rubber bands attaches to the bicycle wheel. Prototype developement depicts alternative methods of interfacing with bicycle wheel. Photographic and illustrative representation of final design Photorealistic mockup of final design in retail packaging. Isometric and orthographic projection showing assembly and cross section. In situ product demonstration. Muji booklet back cover